The use of generative artificial intelligence (AI) in government services requires a focus on earning public trust. Justin Tauber, an AI strategist, highlighted the importance of education and safety in building trust, citing the example of the adoption of electricity in the 1880s. Trust in digital government services can be earned through good experiences and clear information on data sharing and limitations, according to Tauber. To ensure trust, organisations need to develop ethical frameworks for data and analytics, aligning with legislation and best practices. Public services must also meet high standards to maintain trust, as people expect government services to match private-sector offerings.